In an era in which advertisers are seeking more revenue from less advertising expense, the opportunities for a promotional advertising and voucher service are excellent.

Local businesses want smaller mailings, reduced advertising expenses and targeted customers. Vouchers allow different businesses to group promotional specials in one envelope, reducing costs.

All of this makes providing a localised promotional advertising service a sound business. After all, everyone loves a bargain. What could be more welcome than an envelope full of savings for meals, products and services?

Several large companies handle this business on a national basis. However, there is a great need for smaller mailings to service small businesses and local markets and this guide shows you how to meet that need.

It will be vitally important to make sure this type of business is operating efficiently as a whole. Our guide explains how to assess the effectiveness of your business operations and helps you work out how much you should charge to make sure you are earning sufficient to cover your operating costs as well as generate a profit.

Additionally it helps you to investigate market potential, advises what to consider when choosing business premises and location, outlines what equipment you will need, and what to consider when it comes to costs and stock, how to effectively operate your business and the tax and legal issues you should be aware of.

Remember, not only is starting a business a major life-changing decision, it is also a major financial investment. As a result, you will need to make sure you are fully aware of the commitment you are about to make and what is involved.

This guide will help you to arm yourself with the appropriate information. Information that is accurate, up-to-date and applicable to your individual circumstances.