Business people often don't have the time to learn the latest management techniques or methods for boosting productivity. Where do they go? Many attend seminars for an intensive session of up-to-date information.

As a seminar/event promoter, you plan these events from start to finish, put the word out about your programs and pull in attendees.

Today's audience will pay you to tell them how to do something cheaper, faster, more easily or more profitably.

There are a number of location options to consider when choosing a site for your new business.

Your office location, with a few limited exceptions, is not important in promoting seminars. In fact, the great majority of seminar promoters currently operating started on their kitchen table.

Remember, this is a business where your customers will meet at an outside location and where all negotiations with speakers, hotel managers, etc., will most likely be held over the phone, with important documents faxed or mailed overnight in order to improve efficiency.

One area of great consideration will be your pricing structure. Understanding what is involved in putting a cost on your services is extremely important if your business is not only to survive, but thrive as well.

Our guide tells you all you need to know when starting a business as a seminars and events promoter. It investigates potential markets, outlines how to identify target customers, how to promote your own expertise or how to market another speaker.

The guide also includes how to test market acceptance of a seminar's content before you spend any money, negotiating techniques for great deals on venues, how to promote your seminars/events with almost no cash investment, how to develop and sell tapes of seminars to those who don't attend, ingenious public relations tactics and much more.