Computers have completely revolutionised the sign industry. Today, business owners don't have to wait weeks for a custom made sign. All they have to do is call an instant sign shop and within 24 hours their orders will be filled.

Technological advances are the driving force behind the success of the instant sign shop. Experts believe this is because many new markets are opening up to the industry. Years ago signs were used primarily for shop fronts. Today signs are visible almost everywhere you go.

There are a number of factors to consider when considering a business in this industry, especially when you are in the start-up phase. These include:

• How to conduct your market research
• What to consider when it comes to servicing market segments
• What to consider when choosing business premises and location
• How to oversee the financial outlay when it comes to your equipment needs
• The type of equipment you will require, including the pros and cons of leasing equipment
• What to consider when it comes to your pricing methods
• Stock control, maintenance and ordering systems
• How to develop a business image and promote our business
• How to set-up your business, especially when it comes to tax and legal issues to consider.

All this and much more is outlined in this guide. Remember, not only is starting a business a major life-changing decision, it is also a major financial investment. As a result, you will need to make sure you are fully aware of the commitment you are about to make and what is involved.

This guide will help you to arm yourself with the appropriate information. Information that is accurate, up-to-date and applicable to your individual circumstances.